Store build
Shopify or WooCommerce, theme configured or customised, collections, navigation and templates built for conversion.
Service
Ecommerce Store Setup
Shopify and WooCommerce stores built to sell — fast, correctly tracked, VAT-ready, and structured so you can run it yourself from day one.
Built to trade, not to win awards
A store is not a brochure. Every decision — theme, navigation depth, image weight, checkout fields, payment options — either adds friction or removes it. We build stores around the shortest credible path from landing to confirmed order, then instrument them so you can see exactly where people drop out.
Shopify or WooCommerce
Shopify suits most businesses that want to trade rather than administer: hosted, secure, reliable at peak, with a strong app ecosystem. WooCommerce makes sense when you need unusual pricing logic, deep WordPress content integration, or full control of hosting and data. We build both and will recommend against the one that fits you worse, even when it is the more profitable build for us.
The UK specifics
VAT configured correctly, including zero-rated and reduced-rate goods. Shipping zones and rates that reflect real carrier costs rather than a guess. UK payment methods customers expect, including Apple Pay, Google Pay and Klarna or Clearpay where appropriate. Consumer Contracts Regulations returns policy, cookie consent, and terms that hold up.
Tracking that survives
GA4 with ecommerce events, server-side conversion tracking where it materially helps, product feeds into Google Merchant Centre and Meta, and consent mode wired so your analytics stay lawful. Most stores we inherit have broken tracking somewhere; we would rather you never join that group.
And then you run it
We hand over a store you can operate — a written runbook, a recorded walkthrough of the tasks you will actually do weekly, and thirty days of support while you settle in. You should not need to call an agency to change a price.
What's included
The work, itemised
So you can see exactly what you are paying for — and what you are not.
Speed & Core Web Vitals
Image pipeline, script discipline and app hygiene so the store is quick on a mobile connection, not just on your laptop.
Payments, VAT & shipping
UK payment methods, correct VAT rates, real carrier shipping rules and a compliant returns policy.
Analytics & feeds
GA4 ecommerce events, consent mode, and product feeds into Google Merchant Centre and Meta Commerce.
Migration
Products, customers, orders and URLs moved from your existing platform with redirects that protect your rankings.
Handover & training
Written runbook, recorded walkthrough and thirty days of post-launch support so your team can run it.
How it runs
From kick-off to keeping it going
1
Scope & platform
Catalogue complexity, fulfilment, integrations and budget reviewed, then an honest platform recommendation.
2
Build & configure
Theme, templates, navigation, payments, VAT, shipping and apps — assembled and tested.
3
Data & tracking
Product import or migration, redirect map, GA4 and feeds configured and validated with real test orders.
4
Launch & hand over
Soft launch, checkout testing on real devices, then training, documentation and thirty days of support.
Questions
The things people ask before signing
A focused catalogue on a configured theme is typically three to five weeks. A migration with a large catalogue and custom logic runs six to twelve. We give a dated plan before you commit, and we would rather quote honestly than win the job on an optimistic timeline.
Not if the redirect map is done properly — every old URL pointing to its closest new equivalent, with no chains. There is often a short dip while Google re-crawls. Skipping this step is how businesses lose years of SEO in a weekend.
Copy yes. Photography we coordinate through partner studios rather than pretending to do it in-house.
Thirty days of support is included. After that you can run it yourself, take an ad-hoc support arrangement, or move onto a growth retainer covering SEO, email and SMS. There is no obligation either way.
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ExploreWant to talk about Ecommerce Store Setup?
Send us what you have now and we will come back with a short, specific audit — what we would fix first, roughly what it costs, and whether it is worth doing at all.