Google Business Profile (GMB) Optimisation & Setup

The map pack is the shop window

For anything local, the three map results sit above the organic listings and take a large share of the clicks. Your Google Business Profile — still widely called GMB — is what decides whether you appear there. It is free, most businesses fill in perhaps a third of it, and the gap between a neglected profile and a maintained one is often the difference between a quiet phone and a busy one.

Setup and recovery

If you have no profile, we create and verify it. If you have one you cannot access — a former employee, an agency that has gone quiet, a listing someone else claimed — we run the recovery process. If you have duplicates competing with each other, we consolidate them. This part is unglamorous administration and it is where most of the value hides.

Then the optimisation

Correct primary and secondary categories, which are the strongest single ranking factor in the local algorithm. Complete services and products. Real photographs, geotagged and posted on a schedule. Opening hours including bank holidays. Attributes, booking links, and a Q&A section seeded with the questions customers actually ask.

Reviews, handled properly

We set up a review request flow that makes it easy for happy customers to leave one, and we respond to everything — including the bad ones, which are read more carefully than the good ones. What we will not do is generate fake reviews. They are against Google policy, they are increasingly detected, and a suspended profile costs far more than the reviews were worth.

Multi-location

Running more than ten locations changes the job: bulk upload, location groups, consistent NAP across every citation, and store locator pages that support rather than cannibalise each profile. We handle estates from two sites to several hundred.