Lifecycle automation
Welcome, abandoned basket and browse, post-purchase, replenishment, win-back and re-engagement flows built and tested end to end.
Service
Email Marketing
Lifecycle flows, campaigns people open, and a list that gets healthier over time. Set up properly on deliverability, consent and UK GDPR from day one.
The channel you already own
Every other channel is rented. Ad costs rise, algorithms change, and a platform can throttle your reach overnight. Your email list is the one audience you own outright — which is exactly why most businesses under-invest in it and then wonder why their sends land in Promotions.
We build email programmes that earn the inbox: correct authentication, a warmed sending domain, segmentation that reflects how people actually buy from you, and content worth the interruption.
Flows first, campaigns second
Automated lifecycle flows do most of the work in most accounts — welcome sequences, abandoned basket and browse recovery, post-purchase, replenishment, win-back. They run whether or not anyone remembers to send a newsletter, and they carry the highest revenue per recipient in the account. We build those first, then layer a campaign calendar on top.
Deliverability is a discipline, not a setting
SPF, DKIM and DMARC configured properly. A sunset policy so disengaged subscribers stop dragging your reputation down. Suppression hygiene, seed testing, and a slow ramp on any new sending domain. It is unglamorous work and it is the difference between a list that performs and one that quietly stops arriving.
Consent done right
Under UK GDPR and PECR, how you collected an address determines what you may send it. We audit your existing list against the rules, fix your capture forms so consent is specific and recorded, and set up preference handling so people can choose less rather than leaving entirely.
What's included
The work, itemised
So you can see exactly what you are paying for — and what you are not.
Deliverability setup
SPF, DKIM and DMARC, domain warming, sunset policies and list hygiene so your sends reach the primary inbox.
Segmentation
Segments based on real behaviour and purchase history rather than one list blasted at everyone.
Campaign calendar
A planned monthly send schedule with copy, design and build handled — including your seasonal peaks.
Testing programme
Structured subject line, offer and send-time testing, with results that actually reach statistical significance.
UK GDPR & PECR compliance
Consent capture, records, preference centres and suppression handling reviewed against the current rules.
How it runs
From kick-off to keeping it going
1
Account & list audit
We review your platform, list health, existing flows and consent basis, and benchmark deliverability.
2
Fix the plumbing
Authentication, domain warming, suppression rules and tracking so everything after this is measurable.
3
Build the core flows
The five or six automations that carry most of the revenue, written, designed, built and QA-tested.
4
Run & optimise
A monthly campaign calendar plus a rolling test programme against open, click and revenue per recipient.
Questions
The things people ask before signing
Klaviyo and Mailchimp most often, plus Brevo, HubSpot, Campaign Monitor and ActiveCampaign. If you are on something unusual we will tell you honestly whether we can do good work in it or whether a migration is the better spend.
Usually. It means a re-engagement campaign, then aggressive suppression of anyone who still does not respond. Your list gets smaller and your results get better — that trade catches some people by surprise, so we agree it upfront.
We write them. You review. If you have a strong in-house voice we will work from your guidelines, and after a few rounds most clients stop editing much.
No. Under UK GDPR and PECR you cannot lawfully email a purchased consumer list, and doing it will damage your sending reputation for months. We will not run it and would advise you not to run it elsewhere.
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Send us what you have now and we will come back with a short, specific audit — what we would fix first, roughly what it costs, and whether it is worth doing at all.